THE ROLE OF COST ANALYSIS FOR STRATEGIC INVESTMENT DECISIONS
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Abstract: THE ROLE OF COST ANALYSIS FOR STRATEGIC INVESTMENT DECISIONS
This research explores the role of cost analysis in strategic investment decisions in the manufacturing sector in Enugu. The study's objectives are to assess how cost analysis supports strategic decision-making, evaluate its impact on financial performance, and identify the challenges faced. A survey design was utilized, gathering data from 250 financial managers and investment analysts, derived using Taro Yamane's formula. A case study of a leading manufacturing company in Enugu provided detailed insights. The reliability coefficient score was 0.86. Findings reveal that cost analysis plays a crucial role in strategic investment decisions by providing detailed cost information and facilitating better decision-making. However, challenges such as data collection difficulties and compliance issues were noted. Recommendations include providing more training on cost analysis for investment professionals, simplifying data collection processes, and integrating cost analysis with overall strategic management practices to enhance organizational performance.
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